Local marketing · Live dashboard

All your local business marketing, in one beacon.

Local SEO with a heat map, social media, reviews, full funnel analytics, and reports with your brand. One platform instead of four subscriptions that don't talk to each other.

Your brand on the dashboard and reports The full funnel, transparent
Argos watches over your equipment Faro Track lights up your marketing

One platform replaces 4+ separate subscriptions. What you'd get from an SEO suite, a local rank tracker, a social scheduler, and a review manager — together, integrated, and with your logo.

Geo-grid heat mapOrganic rankingsSite auditBacklinksSocial mediaSocial listeningReviews and reputationAI visibilityListings and NAPFull funnelAI reports with your logo
The complete platform

All your local marketing, module by module

From your position on the map to a review answered on time: every piece of your marketing has its own module, and they all share one dashboard with your brand.

● Live

SEO Intelligence

49-point geo-grid and weekly organic rankings, live today. On the roadmap: an audit with a health score, keyword research, backlinks, and competitor monitoring.

Geo-gridRankingsWeekly report
See the module in action
○ In the catalog

Content Autopilot

Publishes to Facebook, Instagram, Google Business, and WordPress — with more channels on the roadmap. Editorial calendar, approval queue, and blog-to-social recycling.

FB · IG · GBP · WPCalendarApproval
See how it will look
○ In the catalog

Social Listening

Detects mentions of your brand and anyone asking for recommendations in your area, with suggested replies ready for review. A person always posts the reply.

MentionsArea alertsHuman in charge
● Live

Reputation & Reviews

Your Google reviews monitored daily — rating, speed, and comparison with competitors — live today. On the roadmap: multi-directory support, email/SMS/QR requests, suggested replies, and a widget.

Google ReviewsRating and speedVs. competitors
See the module in action
○ In the catalog

AI Visibility (GEO)

Does ChatGPT mention you when someone asks about your industry in your area? We track your brand across ChatGPT, Perplexity, Gemini, and AI Overviews — and your competitors' too.

AI OverviewsChatGPTAI share of voice
○ In the catalog

Listings & NAP

Your business details — name, address, phone, hours — synced and consistent across the key directories, with protection for your Google listing.

SyncGBP protection
○ In the catalog

Funnel analytics

Traffic → contacts → appointments in one dashboard. Finally, a clear answer with real numbers to “is the marketing working?”.

Full funnelSourcesConversions
See how it will look
● Live

Weekly AI Report

Every Monday, a PDF with your logo that writes itself: a narrated summary, what went up and down, and three concrete actions for the week. Included in your plan, not a separate add-on.

Every MondayNarratedYour logo
See the module in action
● Live

Full white-label

Dashboard and reports with the client's logo and colors, live today; a custom domain is on the roadmap. If you're an agency or consultant, you resell the platform as if it were your own.

Your logoYour colorsFor agencies
○ In the catalog

One dashboard

All modules share data: the keyword SEO discovers feeds content, a new review triggers the alert, and everything lands in the same report.

Integrated1 login1 invoice

● Live = available today · ○ In the catalog = on the platform roadmap, rolls out in phases

Local SEO · Module 1

See where you rank #1 — and where you don't exist

We scan your area at 49 real points on Google Maps and track your keywords week by week. Green where you dominate, red where the competition beats you.

  • Street-by-street heat map, with weekly delta
  • Rankings table with up and down arrows
  • In the plan: local pack share of voice and a competitor radar across six axes

Scans your entire area every week — included in your plan, no credits to run out

panel.farotrack.com · local seoLive
Local SEO · Clermont, FLAvg. pos. 2.2 ▲ 6.8 since wk. 1
Geo-grid · “dentist near me”7×7
Top 34–78–1415+◆ Your business
Organic rankingsvs. prev. wk.
KeywordVol/moPosΔ 7d
dental implants clermont2102▲ 1
teeth whitening minneola903▲ 4
dentist near me3.6K4▲ 3
emergency dentist1.3K6▲ 2
cosmetic dentist clermont1405▲ 2
invisalign orlando7208▬ 0
Share of voice◐ In the plan
1Your clinic
34%
2Clermont Family
26%
3Lakeside Dental
22%
4Bright Smile Co.
18%
Competitor radar◐ In the plan · 6 axes
Your clinicCompetitor #1
Grid coverage
In top 342/49▲ 34 vs wk. 1
Not appearing0▼ 6 vs wk. 1
W1
W2
W3
W4
W5
W6
W7

Demo view · illustrative data from the dental vertical. The heat map and rankings table are live today; share of voice and the six-axis radar are on the roadmap

Progress you can see

Before and after, without reading a single number

panel.farotrack.com · local seo · compare weeksLive
Week 1 · at the startFaro Index 19%
Week 8 · todayFaro Index 86%
Top 34–78–1415+No data
How close the searcher is accounts for nearly 55% of a local map: nobody controls distance. Faro Track separates what you can actually move — your Google listing, your reviews, your rankings — from what depends only on where the searcher happens to be. Sample data to illustrate the product.
Research & Data Depth · Local SEO

Find the keywords — and watch every move your competition makes

Before you write a single line, find out what your neighbors are searching for, how much it costs to compete for it, and what your competition is doing while nobody's watching. And it doesn't stop there: technical site health, backlinks, search intent, seasonality, special result features, and visibility in AI search engines — the same depth as the big SEO suites, built into your plan.

  • In the plan: keyword research with volume, difficulty, and trend
  • In the plan: gap analysis to see what's working for your competition and not for you
  • In the plan: alerts when your competition publishes content, moves up in rankings, or gets a new review
  • In the plan: technical audit, backlinks, search intent, seasonality, and AI search visibility — explore them in the dashboard tabs →

Module in the catalog — rolls out in phases, no extra cost when it arrives

panel.farotrack.com · seo depth◐ In the plan
Keyword researchSample · 6 keywords
Volume, difficulty, and trendArea: Clermont, FL
KeywordVol/moDiff.Trend
dentist near me8.1K42
dental implants near me1.9K55
invisalign cost2.4K61
emergency dentist clermont48028
pediatric dentist clermont21024
teeth whitening minneola9019
Keyword gapvs. Lakeside Dental
Only themBothOnly you
KeywordThemYou
invisalign clermont fl3
dentist open saturday5
dental financing near me214
Competitor alertsLast 3 days
Lakeside Dental published a new services page
2h ago
A competitor climbed to #2 in “dental implants”
6h ago
Bright Smile Co. received a new review from 5★
yesterday
Clermont Family Dental changed its homepage title
2 days ago

Illustrative view · sample data

Content Autopilot · Social Media

Your social presence, on autopilot

One blog post becomes three social posts and a Google listing update — scheduled on a calendar you approve with one click. Publishes to Facebook, Instagram, Google Business, and WordPress, with more channels on the roadmap.

  • Editorial calendar with an approval queue (or auto-publish, your choice)
  • Automatic recycling: 1 blog post → 3 posts + 1 GBP update
  • Comment-to-DM: whoever comments gets a direct reply
  • Content is built from your keywords: what SEO discovers, content puts to work
panel.farotrack.com · contentLive
Calendar · next 2 weeks12 scheduled
Editorial calendarQueue: 3 pending approval
InstagramFacebookGoogle BusinessBlog
SD
Sunrise Dental
Scheduled · Thu 9:00 AM
Generated from the blog1 blog post → 4 pieces
How often should you really get a cleaning? What your smile thanks you for every 6 months… (from this week's blog)
Awaiting approval

Illustrative view of the capability · sample data

Reputation · Module 2

Every review, handled on time

We track your rating, the speed of new reviews, and every comment — with suggested replies ready for review. A person always posts the reply.

  • Rating gauge and new-review trend
  • Comparison of your rating against your competition's
  • On the roadmap: area alerts and 2 to 3 suggested replies per review
panel.farotrack.com · reputationLive
Overall ratingGoogle
4.8
★★★★★ 312 reviews
New · month14
Answered96%
Unanswered (total)2
New reviews8 wk
W1
W2
W3
W4
W5
W6
W7
W8
Average 6.5 / week
Your rating against the competitionGoogle · your area
1Your clinic
4.8 312
2Clermont Family
4.5 208
3Lakeside Dental
4.3 156
4Bright Smile Co.
4.1 94
5Groveland Dental
3.9 61
Recent reviews3 new today
MG
María G.★★★★★✓ Answered2h ago

The doctor explained everything calmly and painlessly. The best dental experience I've had in Clermont.

↳ Sunrise Dental · Thank you, María! We're glad you felt comfortable. See you at your next cleaning. 🦷
JP
James P.★★★★★✓ Answered1d ago

Same-day crown, completely painless. Front desk super friendly and got me in fast.

AR
Ana R.★★★★Suggested reply3d ago

Very good service, though the wait was a bit long. I'd definitely come back.

Demo view · sample data, not from a real client

Web Analytics · Module 3

The full funnel, without the monthly guessing game

Traffic, sources, conversions, and the full journey — traffic → contacts → appointments — in one view. Finally a clear answer to “is this working?”.

  • Daily web traffic by source
  • Conversions and rate, month over month
  • Analytics that respect your patients' privacy
panel.farotrack.com · analyticsLive
Web trafficlast 30 days · 1,940 visits
804510 96 today ▲
Wk 1Wk 2Wk 3Wk 4
Traffic sources
Search 46%
Referral 24%
Google Business 18%
Direct 12%
Conversionscurrent month
Forms
48
Contact clicks
52
Directions
34
Conv. rate4.3%
Patients23

Demo view · sample data, not from a real client

Reports · Module 4

A weekly report with your logo, that writes itself

Every week, a PDF with your brand lands in your inbox: a narrated summary, heat map, rankings table, and three concrete actions. Without anyone lifting a finger.

  • Real white-label: your logo and your colors, everywhere
  • Narrated summary and three recommended actions
  • PDF by email + link to the live dashboard
Week 24
Clermont, FL
You moved from #7 to #4 for “dentist near me” in north Clermont. Your geo-grid gained 6 points in the top 3.
4.2
Avg. pos.
84
Contacts
4.8★
Rating
This week's actions: 1 · Add recent photos to your Google listing · 2 · Reply to 2 new reviews · 3 · Optimize your listing for “emergency dentist”.
Generated automatically for your brandfarotrack.com

Demo view · sample data. Today the report includes a narrated summary, heat map, and rankings table; Google listing and funnel metrics will be added once those modules go live

Product numbers

What's included, no fine print

Real product figures — no inflated catalog metrics.

49points per scan7×7 grid of Google Maps around your business
7daysautomatic reportA PDF with your brand every week, without lifting a finger
100%real white-labelYour logo and colors on the dashboard and reports; a custom domain is on the roadmap
2ranking typesGoogle Maps, point by point, and organic results, every week
3actions per reportEvery week, three concrete, data-prioritized steps
2languagesDashboard and reports in Spanish and English
How it compares

What the big suites do — and what none of them bundle into one plan

The big suites have almost everything, but every local piece — geo-grid, reviews, white-label — gets billed as a separate add-on. In Faro Track, they come at the same price, in one dashboard.

Traditional agency
$750 – $5,000 / mo
  • Local SEO, but with opaque reports
  • Monthly reports, not a live dashboard
  • No visibility into the full funnel
  • Scattered data, no unified dashboard
  • High retainer, hard to audit
Suites + standalone tools
$258–457+/mo combined
  • Powerful SEO suite, but generalist
  • Geo-grid and reviews as separate add-ons
  • White-label only as a paid add-on
  • None of them talk to each other
Fully integrated
Faro Track
from $197 / mo
  • Geo-grid with an automatic weekly AI report
  • Google reviews and reputation, daily
  • One dashboard, one invoice, your logo
  • In the plan: social, listening, and AI visibility
Feature comparison between SEMrush, Ahrefs, SE Ranking, and Faro Track
Feature SEMrush$139–549/mo Ahrefs$29–1,499/mo SE Ranking$129–279/mo Faro Track$197–697 all included
SEO data: keywords, backlinks, audit ✓ Yes ✓ Yes ✓ Yes ◐ In the plan
Street-by-street local geo-grid Paid add-on — No ✓ Yes, 3 locations ✓ Included
Reputation and reviews Paid add-on Google listing only ✓ Yes, 3 locations ✓ Included
Social media publishing Paid add-on ✓ Yes (beta) Paid add-on ◐ In the plan
AI visibility (ChatGPT, AI Overviews) Paid add-on ✓ Yes Paid add-on ◐ In the plan
Automatic weekly report with AI summary Add-on, with AI summary Scheduled, no AI Add-on, with AI summary ✓ Included, with your logo
Brand white-label: your logo and your colors Paid add-on — No Paid add-on ✓ All plans
Built for local businesses and agencies Generalist Generalist ✓ Yes ✓ 100% local

✓ = available today in Faro Track · ◐ In the plan = catalog module, rolls out in phases · "Paid add-on" = exists on that platform, but billed separately from the plan. Comparison based on each platform's public pricing and product pages, checked in July 2026; headline prices are monthly billing and don't include add-ons. SEMrush, Ahrefs, and SE Ranking are trademarks of their respective owners and their plans change often — check their site before deciding. All-in-one agency platforms (GoHighLevel, Vendasta) run around $297–999/mo and don't include deep SEO data or a geo-grid.

The math, laid out

What you'd pay putting this together piece by piece

To cover what Faro Track does, you'd need an SEO suite, a local rank tracker, a social scheduler, and a review manager — three or four invoices, three or four logins, and none of them talk to each other. And white-label with your brand is almost always billed separately.

  • One invoice and one dashboard
  • The modules share data with each other
  • White-label included from the first plan
Separate subscriptions · public pricing, Jul 2026
SEO suite (like SEMrush)from $139/mo
Social media scheduler$49–99/mo
Review management$50–150/mo
White-label dashboard and reports$20–69/mo extra
Total piecemeal$258–457+/mo
Faro Track, all togetherfrom $197/mo
Public price ranges as of July 2026; each brand belongs to its owner and may change its plans.
Frequently asked questions

What people usually ask us

What exactly is the heat map (geo-grid)?
We place a 49-point grid (7×7) on the map around your business and check, point by point, where you rank on Google Maps for each keyword. The result is a color-coded map: green where you're in the top 3 and red where the competition beats you. That way you see your visibility street by street, not one average number.
How often are the data and reports updated?
Your rankings and heat map refresh automatically every week, and the dashboard always shows the latest data. On top of that, every week you get a PDF report with your brand by email that summarizes what went up, what went down, and the recommended actions.
What does "white-label" mean, and what carries my brand?
It means the dashboard and reports look like yours: your logo and your colors, and on the roadmap, your own domain. Your clients or your team never see another brand. In Faro Track that's included in every plan, not just the most expensive one.
Do I need technical knowledge to use it?
No. We handle the initial setup — connecting your Google listing, your website, and your keywords — and from there everything arrives on its own. The dashboard is built for owners and managers, not specialists: you log in, look at the map, and know where you stand.
Can I see how I compare to my competition?
Yes. Today you see a table with your rating against other businesses in your area and the heat map that marks where you fall outside the top 3. On the roadmap: share of voice of the local pack and a six-factor radar (rankings, reviews, Google listing, backlinks, content, and speed), which today only scores the rankings axis.
I'm an agency or consultant: can I resell it under my brand?
Yes — it's one of the main use cases. The dashboard and weekly reports carry your brand, not ours (and a custom domain is on the roadmap). Your clients log into a dashboard with your logo, and the report they get every Monday carries your agency's name. You set the price for your clients; we provide the platform.
If I climb the map, do you guarantee more clients?
Let's be honest: nobody can guarantee rankings. In local search, close to 55% of what you see depends on how close the searcher is — nobody controls that. What we do move is everything else: your Google listing, your reviews, and your rankings. Faro Track shows you with data where you can actually improve, so you don't waste effort where only distance matters.
Does this work for any local business, or just clinics?
For any local business that depends on showing up on Google: restaurants, repair shops, salons, law offices, home services, medical practices, and more. The examples on this page use a dental case, but the heat map, rankings, and reports work the same way for your industry.
Clear pricing

One fixed price. No hidden usage fees.

Every plan includes your brand on the dashboard and reports. Start with the geo-grid and upgrade whenever you want more.

Starter
To be visible in your area and prove it every week.
$197/mo
  • Local SEO with geo-grid (heat map)
  • Week-by-week rankings tracking
  • Weekly report with your logo
  • Web analytics dashboard with your brand
Request a demo
Most popular
Growth
Adds reputation, reviews, and full funnel analytics.
$397/mo
  • Everything in Starter, plus:
  • Reputation: every review monitored daily
  • In the plan: 2 to 3 suggested replies per review
  • In the plan: opportunity alerts in your area
  • In the plan: social media, calendar, and publishing
  • Funnel analytics: traffic → contacts → appointments
Request a demo
Pro
For multiple locations and anyone who wants deeper competitive analysis.
$697/mo
  • Everything in Growth, plus:
  • In the plan: AI visibility
  • Multiple locations, an expanded grid, and more keywords
  • In the plan: full competitor radar and share of voice
  • Custom reports and priority support
Request a demo

One-time setup of $300–500 covers the initial setup: connecting your Google listing, your website, and your keywords. Reduced for early clients. Items marked "In the plan" are catalog modules that roll out in phases within your subscription, at no extra cost when they arrive.

The 10-minute demo

We show you your own area before you decide anything

We'll show you the heat map of your rankings against your competition, your live reputation, and the weekly report with your logo. No slide decks, real data from your business.